The Core 4 Diagnostic | Lift Strategy Group
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The Core 4 Diagnostic

Find Out Exactly Where Your
Acquisition System Is Breaking Down.

The Core 4 Diagnostic is a strategic assessment of your customer acquisition system across four engines — conversion, lead generation, paid media, and offer strategy — designed to surface the biggest leaks and highest-impact opportunities.

You'll walk away knowing exactly what's working, what's not, and what to fix first — with a prioritized action plan you can execute immediately.

See What's Included → Limited availability each month See Diagnostic Pricing ↓
15+
Years Experience
$30
Avg. Cost-Per-Acquisition
70+
Locations Scaled
$500M+
Revenue Environment
The Real Cost

You're Already Paying for a Broken System.
You Just Can't See the Invoice.

If you're spending $5,000–$15,000 a month on marketing and your acquisition system has even one significant leak, you're not just underperforming — you're burning real money.

  • A landing page that converts at 3% instead of 6% means you're paying double for every lead
  • A follow-up process that takes hours instead of minutes is losing you deals to faster competitors
  • An offer that doesn't differentiate means you're competing on price when you don't have to
  • A campaign structure with no testing framework means your best-performing creative is probably buried

The question isn't whether you can afford the diagnostic. It's how much longer you can afford not to know.

Consider the Math
Monthly ad spend $7,500
Conversion rate gap (3% vs 6%) 50% of leads lost
Estimated monthly waste $3,750
Cost of waiting 3 months $11,250

The diagnostic pays for itself the moment you stop even one leak.

What We Assess

Four Engines. One System.

Your acquisition system isn't four separate things. It's one machine with four engines. When one underperforms, the whole system suffers. The diagnostic evaluates each one.

01
Conversion Optimization
We evaluate your landing pages, forms, and conversion touchpoints to identify where leads are dropping off before they become customers.
"Are you losing leads you've already paid to get?"
02
Lead Generation
We assess your lead sources, follow-up speed, and pipeline structure to determine if your system is producing consistent, qualified demand.
"Is your pipeline predictable — or dependent on good months?"
03
Paid Media Strategy
We review your campaign structure, targeting, creative performance, and budget allocation to see if your ad spend is aligned with results.
"Is your media spend working as hard as it should be?"
04
Offer Strategy
We analyze your offer positioning, pricing structure, and promotional framework to see if your offer is helping or hurting every other engine.
"Is your offer making it easy for people to say yes?"
What You Walk Away With

A Clear Picture. A Prioritized Plan.

This isn't a 40-page report that sits in a drawer. It's a focused set of findings with a clear action plan.

◆
Core 4 Scorecard
Each engine graded with a clear assessment of where you stand — what's working, what's underperforming, and where the biggest gaps are.
◆
Top Priority Fixes
Not 50 recommendations. The highest-impact opportunities ranked by potential revenue impact so you know exactly where to start.
◆
Landing Page Assessment
Your primary landing pages evaluated against the 5 Forces framework — Relevance, Clarity, Anxiety, Distraction, and Urgency.
◆
Strategy Walkthrough Call
A live session where we walk through every finding, answer your questions, and align on next steps — whether you execute on your own or want to explore working together.
How It Works

Three Steps to Clarity.

01
Purchase & Intake
Secure your diagnostic below. We'll schedule a brief intake call to gather context about your business, marketing, and goals before we begin.
02
We Assess
We evaluate your acquisition system across all four engines using your real data — landing pages, lead flow, paid media, and offer positioning.
03
You Get the Plan
We deliver your Core 4 Scorecard and priority fixes in a live strategy walkthrough — and you leave knowing exactly what to do next.
Is This For You?

Built for Operators Who Are
Already Investing in Growth.

The diagnostic delivers the most value for businesses that already have marketing in motion and need someone to tell them what's actually working and what isn't.

Location-based service businesses — fitness, med spa, dental, HVAC, auto detailing, pet care, and similar recurring-revenue models.

Already spending on marketing — you have budget in paid media, agencies, or internal marketing but results aren't matching the investment.

Multiple locations or scaling — operating 3+ locations or actively planning growth and need acquisition that scales with you.

Willing to act on findings — you want clarity so you can make better decisions, not just another report to file away.

Probably not the right fit if:

  • You're pre-revenue with no existing marketing spend or customer data
  • You're looking for someone to run your ads day-to-day
  • You need a full consulting engagement (the diagnostic is the first step)
Why This Is Different

Operator-Built. Not Agency-Sold.

This methodology wasn't built in an agency. It was built inside a national multi-location brand — managing real budgets, real teams, and real growth targets.

Lift Strategy Group Typical Agency
FocusAcquisition outcomesCampaign deliverables
ApproachFull-system assessmentSingle-channel review
AccountabilityRevenue & pipelineImpressions & clicks
Works WithYour agency + internal teamReplaces or competes with team
GoalBuild self-sufficient systemsCreate ongoing dependency
ExpertiseBuilt inside 70+ location operatorDeveloped in agency environment
Your Investment

The Core 4 Diagnostic

$997
One-time investment  ·  Delivered in 5–7 business days
  • Core 4 Scorecard — each engine graded with clear findings
  • Top Priority Fixes — highest-impact actions ranked by revenue potential
  • Landing Page Assessment — scored against the 5 Forces framework
  • Strategy Walkthrough Call — live session to review findings and align on next steps
  • Intake Call — to understand your business, goals, and context before we begin
✓
The Actionable Findings Guarantee
If you don't walk away from your strategy walkthrough with at least 3 specific, actionable fixes worth more than your $997 investment, we'll refund the full amount. No conditions. We stand behind the work.
Common Questions

Before You Buy

What happens after I purchase?
You'll immediately receive a confirmation email with next steps. Within 24 hours, we'll reach out to schedule your intake call — a brief conversation to gather context about your business, goals, and current marketing setup before we begin the assessment.
How long does the diagnostic take?
From intake call to strategy walkthrough, the diagnostic typically takes 5–7 business days. That includes data gathering, assessment across all four engines, and preparation of your scorecard and priority action plan.
What do I need to provide?
During the intake call, we'll ask about your current marketing setup — the landing pages you'd like assessed, what ad campaigns you're running, and a general overview of where your leads and customers come from. Nothing complicated. We'll walk you through exactly what's helpful to share.
Do I have to commit to ongoing work after the diagnostic?
No. The diagnostic is a standalone engagement. You'll leave with a scored assessment and prioritized action plan you can execute yourself, with your agency, or with us. There's zero obligation beyond the diagnostic itself.
What if I already know what's broken?
Most operators have a sense of where the problems are, but the diagnostic often reveals issues in engines they weren't looking at. A landing page problem might actually be an offer problem. A lead quality issue might trace back to campaign structure. The value is in seeing how all four engines connect.
Will this replace my agency?
No. We work alongside your existing agency and internal team. The diagnostic provides strategic clarity that helps everyone — including your agency — perform better by aligning efforts around the same priorities.
What if I want to go deeper after the diagnostic?
Many clients choose to continue into a longer strategic engagement where we go deeper into each engine and build the systems to fix what the diagnostic uncovered. We'll discuss options during your strategy walkthrough — but there's no pressure and no obligation.
What's the guarantee?
If you don't walk away from your strategy walkthrough with at least 3 specific, actionable fixes worth more than your $997 investment, we'll refund the full amount. No conditions, no hoops. We stand behind the work because we've never had to issue a refund.

Ready to See What's Actually Going On?

Get your Core 4 Diagnostic and walk away with a prioritized plan to fix what's leaking and scale what's working.

Get Your Diagnostic — $997 →

Guaranteed actionable findings or your money back.